13 Apr 2013In The Media
The 5th London Tweed Run took place today in celebration of the very British love of tweed, cycling, dressing up and having a jolly knees up.
The famed london rain held off for the most part and this year's cycle ride was attended by around 500 cyclists and supporters. The Tweed Run has grown to become an international phenomenon with rides now taking place in St Petersburg, Tokyo and New York.
Having suffered a decline over the last 2 decades, the popularity of tweed has been on the increase over recent years, being claimed by urbanites who now see the very versabile textile as a distinctive and fun way to update and personalise their outfits and wardrobes.
Cock & Bull's Tweed Flat Caps and Tweed Waistcoats are available in 10 designs all 100% in the UK and an informative look at how tweed is made can be viewed here.